Indianoil's loyalty programs 0 0 indianoil's loyalty programmes are designed exclusively to benefit the large number of . Retail gap analysis - download as powerpoint presentation (ppt), pdf file (pdf), text file (txt) or view presentation slides online gap anlysis in retail industry. Replace paper stamp cards with a digital card that can sit inside your customers mobile wallet. Loyalty programs 1 indian oil corporation ltd (iocl) was formed in 1964 through the merger of indian oil company ltd (estd 1959) and indian refineries ltd.
Worked for 2 months in iocl, coimbatore marketing division on a project developing marketing strategies for iocl loyalty programs formulate the strategies for iocl. Get youtube without the ads iocl animation 4,129 digital stamp cards - customer loyalty programs - loopy loyalty - duration: 2:18 passkit. Transcript of a study on consumer behaviour towards petroleum retail outlet a study on consumer behaviour towards petroleum retail outlets by, loyalty programs. Indianoil’s cross-country network of crude oil and product pipelines is spread over 10,000 km the corporation handles the largest network of petrol and diesel.
Consumer loyalty & petrol retail in india for the petroleum retail sector in india, recent years have seen fundamental changes in the way business is being done the. Accentiv' is today the largest provider of customer loyalty programs, channel and sales incentive programs and rewards and recognition solutions in india and asiapac. My mba project_iocl are compelling reasons that retailers are on a quest for customer loyalty and are increasingly looking at implementing loyalty programs or. View gaurav negi’s profile on linkedin, the world's largest professional community gaurav has 8 jobs listed on their profile see the complete profile on linkedin.
Hindustan petroleum offers payment solutions at retail outlets for the convenience of its customers hpcl has specifically designed segment specific loyalty program. Loyalty programs are primarily aimed at making a customer come back to one's outlet only (iocl) also has a smart card based loyalty program. Indian oil corporation, indianoil technologies ltd is the marketing arm of iocl which markets the entire range of technologies developed at loyalty programs. A project report uploaded by r singh a customer loyalty and are increasingly looking at implementing loyalty programs or loyalty cards the iocl loyalty.
To study the iocl loyalty program in durgapur and nearby regions 2 loyalty programs have gained in popularity immensely in the past fifteen years,. Customer loyalty programs •reward new customers on successful transactions in your website iocl xoxoday portal purchase products with printed xoxo voucher codes. Iocl final extended loyalty programme – an introduction 6) loyalty programs at iocl 7) loyalty programs at indian oil.
Indian oil corporation ltd of sales promotion programs and activities to field with a more targeted consumer approach integrated multiple loyalty program across. The introduction of fleet cards and network loyalty programs was meant to be an network loyalty came into the picture the iocl xtrapower fleet card was. Retailing is an integral function of marketing that creates utilities in terms of economic, social, emotional, conditional and epistemic values sought by custo.
After the successful completion of a pilot run by iocl , indian oil : oxigen enhances footprint with iocl’s fuel station network, loyalty programs and. Automation to loyalty programs and head office integration a fleet management system will schedule, track and aid in maintaining the truck fleet. There has been a revolution during the last three decades in the retail industry, especially in india customer relationship programs have been taken as the st. Retail buying behavior under loyalty program of hpcl fleet card through customer relationship management (leveraging information, communication .Download loyalty programs iocl`